30 Minutes or Less: My search for a blog niche is finally over!

In constant attempt to learn, develop and improve my blog, I found I was always arriving at the same advice: zero in on a niche; broadness will be the death of your blog!

It didn’t take a rocket scientist to see that my blog was as broad as Texas. And while I am primarily writing this blog as a hobby, my ultimate dream would be to have it grow and move onto bigger and broader horizons.

I love being able to prepare and present all sorts of recipes. I didn’t want to lose that. If I were vegan, I could prepare vegan dishes. If I were a fitness guru, I could focus on workout meal plans. What I am is a super busy stay-at-home mother of two children under 4, living in an apartment, with an itty bitty kitchen, in New York City.

Being fortunate to have a variety of different women to call my friends, some working, some not, some mothers, some not, I put the question to them, asking them for their objective opinions on how I can further develop my blog, how to find my niche, without sacrificing all the things I love most about it.

It is scary to ask someone to critique your work, and to tell you how it could be better. But if you do not, you run the risk of staying where you are, never growing, never changing, never improving. And I can honestly say, I’m glad I did it. Hearing different opinions and ideas was refreshing, inspiring and motivating.

Of all the ideas that I received, there were three that helped me mold the new, and hopefully more useful, little kitchen project.

Irina gave me confidence in the story aspect behind my recipes, and insisted I didn’t change it! Telling the story behind the recipe makes it personal, gives you a little piece of me, one recipe at a time.

Yvette gave me the idea of including step-by-step photographs of the recipe process. While one of my greatest passions is photography, I think I was just too preoccupied with taking aesthetically pleasing and artistic photos, not considering that step-by-step photos of the recipe would be more user-friendly and give readers a better understanding of the process through a visual guide.

Finally, the niche!!! It had been something I have been obsessing over for weeks. I had many ideas floating around my head, but there was one that just made sense.

Arian, I thank you.

As I mentioned before, I am a busy mama, and this world is filled with busy people, especially here in New York City! Whether you are a single 9 to 5er or are a stay-at-home mom or a 9 to 5er AND a mom, everyone can use a healthy 30 minutes or less meal. Sure you could always order take away or stop somewhere quick on the way home, but we all know that eating healthily can probably be done easiest when preparing it at home, knowing exactly what ingredients are being included. And, you will learn, it can also be fun and a great way to involve your kids (if any), and bring the family together.

But not everyone has the time to sit there and prepare an extensive meal. You need something fast, easy, healthy. And that’s what I am going to give you from this moment on.

I give you the 30 Minute or Less Meal!

Stay tuned for my first meal: Asian Chicken & Vegetable over Rice!